Toady, I am going to share 10 Digital Marketing Ideas to Consider During the Coronavirus (COVID-19) in order to keep your business alive and competitive
But overall and most importantly, you need to Stay Positive – Remember, with every passing day, It’s Going to Get Better.
- Connect with your customers on social media during a critical time
We are all dealing with the impact that the coronavirus outbreak has had on our lives, whether or not it has tested positive. We are all taking precautions. We are locked in our homes and our children are not in school. We cannot visit our friends. We cannot eat at our favorite restaurants or go to the movies. This is a time to really show empathy to others and help where you can. It is a time when we all need to be sensitive, and not overly advantageous or aggressive, but it is a great opportunity for your brand to stand out during a difficult time. Now there are more people on social media while trapped at home, searching for updates and trying to stay connected in a suddenly isolated nation.
Also, use your business to contribute to area food banks or help the elderly with grocery shopping. And promote your good deeds with social media marketing to help build your brand.
It’s a unique opportunity for brands to come together! Our communities need each other now more than ever. People need support, understanding, education, resources. Social media can provide exactly that and can be extremely powerful if done correctly.
2. Make sure your business can be found online
In case you haven’t noticed, there are more people online right now than in their cars or walking on the sidewalks. Search traffic has increased significantly over the past week and will continue to rise as we duck. We are all glued to our computers and phones looking for updates within our community. We are also looking for entertainment and ways to pass the time. For many, that includes buying online.
Anything online will now be consumed more than ever. This is not the time to be hidden online. You should use search engine optimization (SEO) strategies to get to the top of Google’s search engine results (SERP) pages so that your business can be easily found. This is not the time for a business to enter a shell and poke your head out every few days to see if the sun has risen.
People still place orders and need things even when they are at home. Many people still contact companies during work hours, and that won’t change just because they are at home. Your competition can be adjusted, but that doesn’t mean you have to stop everything and lose sales.
3. Pay-per-click (PPC) advertising is a smart move right now
With more people at home in front of their screens, this is a great opportunity for companies to use PPC marketing to connect with their customers and gain a competitive advantage. It is a great opportunity to save some money within your digital marketing budget. During this test time, on average, the cost per click has decreased by 6 percent in all verticals and the CPC is likely to continue to decline in the coming week, reducing the amount of money an advertiser pays an editor for every click on the ad. That gives your business another chance to gain that lost market share from others who retire during this time.
This is a good time to continue your digital marketing as other advertisers may go offline right now, and businesses may capture more traffic and conversions due to less competition.
4. Stay ahead or jump ahead of your competition
SEO helps your business increase organic traffic to your website and outperform your competition. You want to be on the first page of Google SERPs, and at the top of the list, so that when your customers search for certain keywords, you are the company they end up calling. Climbing to the top of SERPs takes time and strategic optimization strategies. If you don’t continue to optimize your website and content on a daily basis, you lose valuable ground in search results, and your free fall could cost your business thousands of dollars in lost revenue.
It is important to stay ahead and do everything possible to keep your website updated and optimized. The level of competition within companies is likely to increase in the near future and it is also important to remain competitive with your digital marketing strategy to help your site rank higher than its competitors.
What you don’t want to do is stop an SEO campaign. That can be a critical mistake for your business. Your leads and income will suffer. But if others choose to backtrack on SEO, this is also a perfect time for your business to push even harder to outperform its competitors.
Competitors may be stopping your campaigns due to your fear of what’s ahead or your current situation, and perfectly well, this is a good time to strengthen your campaign to improve your ranking and potentially outperform your competitors.
5. Prepare your business for the rebound wave
As we noted earlier, the coronavirus outbreak should fade away (just like in China) after a few months. That’s when normality returns and consumer spending habits stabilize. You must remember that SEO is more of a long-term strategy. What you do today for your SEO campaign will affect your organic search traffic within two months. Pausing your SEO campaign now could have a detrimental impact on your earning potential within two months when the coronavirus begins to become a distant memory.
As SEO professionals, the work we do today will affect results in the coming months, so if you stop the momentum now when the market starts to rise, you won’t see the results you want. Anticipate the low times, get ready and push now while others are relaxing. The results will be in your favor when you need it.
6. Unique circumstances provide opportunities for a special offer
During this uncertain time period, you have the opportunity to show support to your customer base by offering special discounts that will keep your income flowing. Identify your product market fit and create a special offer. Many people are browsing their home, looking for discounts to save money in times of concern. It is a great way to interact with your customers and maintain a steady stream of income that will keep your doors open. You can send your special offers through pay-per-click (PPC) advertising and social media.
7. Local SEO is now more relevant; so are your online reviews
We have all cut down on our travels and stayed close to home. In the rare moments when we leave our home, we are looking for nearby destinations for services and supplies. Therefore, you must ensure that your company is using local SEO strategies to optimize your website for “close to me” searches. You want customers in your geographic region to be able to easily find you online so they can come to you first. At a time when we are all looking for more comfort, this gives your business the opportunity to provide assistance during a critical time for families.
Another way to boost your local SEO during this time is to not forget the importance of adding positive comments. During coronavirus, online reputation management is as important as ever because this is a good time to really connect with your target audience during a chaotic time. To provide the right service or product for people during a stressful time like this, when they need it most during this COVID-19 pandemic, you’re likely to be rewarded with a brilliant overhaul.
8. Be prepared to pivot as a business and inform your customers
In a fluid situation, your business should also be fluid. This is a time when you must find ways to connect with your customers like never before. Show empathy and keep it relevant at a time when your business may have been affected by people staying at home. For example, restaurants are closing right now because customers are not dining. You should make sure to offer free delivery services.
But other companies should rotate now as well, as we stay at home. Gyms have closed their doors in an effort to prevent the spread of the coronavirus, but why not offer online training classes right now? Dentists can offer consultations online. Grocery stores must offer a free pickup on the sidewalk. All these opportunities can be promoted with strategic social media campaigns.
Since people are forced to be quarantined right now, there will be more eyes than ever online, so people will consume more digital marketing on all fronts. People will search social media especially for updates on closings, new business procedures, and news. They will also seek to see how brands and companies are reacting to today’s business environment. Now is probably the most important time to be digitally visible because other forms of traditional marketing will stagnate.
9. Don’t fall victim to panic
How many kitchen stocks do you have in your house now? If your answer is a full closet, chances are you’re one of the people who came to the store when the coronavirus hysteria began to accelerate over the weekend. This is not how you want to react if you want to implement a smart digital marketing strategy. You never want to panic. You always want to use metrics and analyze all the data you have available before making a decision.
Instinctive reactions generally don’t end well in digital marketing. Be careful when reacting quickly to a sudden change in the economy or the market.
The economy does not stop, the owners still need home service providers. People still need goods and services. Money continues to change hands and consumers continue to trust Google to find people to do business with.
10. Use this downtime to finalize your digital to-do lists
Now that you don’t go to the office or meet in person, your hours have probably freed up some time. Marketing articles that may have been forgotten and overlooked can now be addressed.
Maybe your website needs a new look with a redesign. Hire or have in-house website design professionals who can review your website while working remotely. This is also a good time for a conversion rate optimization specialist to do a CRO audit of your website to make sure that your calls to action (CTAs) are turning leads into customers. Also, it is the ideal time to do an SEO audit of your website to make sure you are maximizing your optimization strategies.
This is a perfect time for self-improvement. Use your newly discovered free time to work in your SEO presence, like cleaning the house on a snowy day.
This is a good time to get back to the roots, using some of your hours on your current service contract to review your marketing strategy with your specialist.
And in the end, I request you all to stay home and stay secure.